0 dealers across 0 cities in Wisconsin. Every listing links directly to the dealer's website.
Wisconsin's precious metals market anchors in Milwaukee and Madison, with meaningful dealer activity in Green Bay, Appleton, Eau Claire, and the Kenosha-Racine corridor near the Illinois line. Milwaukee's industrial and brewing heritage produced generations of household wealth that regularly surfaces as estate gold and silver, while Madison's professional and academic communities support a distinct dealer market with above-average interest in numismatic material. Wisconsin's recent legislative shift on bullion taxation has meaningfully changed the total cost picture for in-state purchases, and the state's approach to dealer regulation happens almost entirely at the municipal level — both of which affect how Wisconsin buyers should approach a transaction.
Wisconsin enacted a comprehensive sales and use tax exemption for precious metal bullion under 2023 Wis. Act 149, effective March 23, 2024, codified at Wis. Stat. § 77.54(71). The statute defines precious metal bullion as coins, bars, rounds, or sheets containing at least 35% gold, silver, copper, platinum, or palladium that are marked with weight, purity, and content or that a government authority has minted on the basis of weight, purity, and content. Notably, that 35% threshold and the inclusion of copper make Wisconsin's definition broader than most states' bullion exemptions. Jewelry, works of art, scrap metal, electronics, and other tangible personal property that contains precious metal bullion but is processed into something else remain taxable. Under 2025 Wis. Act 124, effective March 27, 2026, purchasers no longer need to present a Wisconsin sales and use tax exemption certificate to claim the bullion exemption — a meaningful administrative simplification. The state base rate is 5%, with counties adding up to 0.5% and Milwaukee imposing an additional 2% city rate; qualifying bullion is exempt from all of these.
Wisconsin regulates pawnbrokers, secondhand article dealers, and secondhand jewelry dealers at the municipal level under Wis. Stat. § 134.71 — there is no comprehensive state license for precious metals dealers. A person operating as a pawnbroker, secondhand article dealer, or secondhand jewelry dealer applies for a license to the clerk of the municipality where the principal place of business is located. Section 134.71(6) requires the local law enforcement agency to investigate each applicant for felony convictions within the preceding ten years and for certain misdemeanor and ordinance violations. Each license runs from January 1 through December 31 of the year issued and is not transferable. The practical verification question in Wisconsin is therefore two-part: is the operator holding the applicable municipal license, and is the license current for the current calendar year. Ask the dealer directly which municipal license they hold and, for a significant transaction, verify with the municipal clerk. Section 134.71(8) also imposes holding periods: purchased items must be held for not less than thirty days by a pawnbroker, ten days by a secondhand article dealer, and fifteen days by a secondhand jewelry dealer, which is why a legitimate Wisconsin operator will not immediately melt or resize a piece you have just sold. For numismatic purchases, confirm grading comes from PCGS or NGC; for bullion, get written pricing relative to current spot.
Milwaukee and Madison support the deepest in-person markets in Wisconsin, with Green Bay, Appleton, and Eau Claire offering credible additional options. Since the Act 149 bullion exemption took effect, in-state pricing on qualifying products has become directly comparable to online delivered pricing without needing to factor in state or local tax. For estate liquidations — common in Wisconsin given the state's demographics and long-settled family holdings — get at least two quotes before selling, and separate coin and jewelry lots since they are frequently priced under different competitive dynamics. Wisconsin's coin show circuit is active in Milwaukee and Madison and serves as a useful price-discovery venue.
Wisconsin's municipal licensing structure and Chapter 134.71's holding periods together give a Wisconsin seller several concrete things to check for that separate compliant operators from opportunistic ones. Section 134.71(8)(b) expressly prohibits pawnbrokers, secondhand article dealers, and secondhand jewelry dealers from engaging in the purchase, receipt, or exchange of any secondhand article or secondhand jewelry from a minor, subject to narrow exceptions. Section 134.71(5)(c) tracks felony and specified misdemeanor history in licensing applications, so a licensed Wisconsin dealer has been through law enforcement review. The scam patterns to watch for are the ones that exist outside this structure: temporary buyers operating from hotel conference rooms or itinerant events who are not holding a municipal secondhand jewelry dealer license for that location; operators who take an estate lot at melt without asking for identification, offering a written quote, or documenting the transaction; and mail-in gold-buying operations that mail a check well below any reasonable market value and rely on the seller not knowing what the material was actually worth. The Wisconsin Department of Agriculture, Trade and Consumer Protection maintains resources for buyers and sellers who suspect they have been targeted by any of these.
Ship to every address in Wisconsin with insured delivery.
Precious metals advisory firm established in 1972 by Don McAlvany, now led by CEO David McAlvany. Over $3 billion in client precious metals purchases over five decades. Offers gold, silver, platinum, and palladium coins and bars, precious metals IRAs, and ratio trading strategies.
Digital precious metals platform operated by McAlvany Financial Group, a Durango, CO-based precious metals firm established in 1972. Allows users to buy and sell physical gold and silver through a mobile app or website with fractional purchasing starting at $10.
Dallas-based online precious metals dealer established in 2011. Offers gold, silver, platinum, and palladium in coins, bars, and rounds. Posts premiums on all products with payment-method pricing clearly displayed. Free insured shipping on orders over $199.
Oklahoma City-based online precious metals retailer operating since 2000. Carries a large online inventory of gold, silver, platinum, and palladium products, including certified numismatic coins. Posts pricing for all products by payment method. Free shipping on orders over $199.
North Dakota-based online dealer founded in 2012. Focuses on low premiums and has executed over $5 billion in total sales. Offers gold, silver, platinum, and palladium in coins, bars, and rounds. Free insured shipping on orders over $199. Maintains a buyback program for sellers.
Maryland-based online precious metals dealer founded in 2014. Carries specialty and limited-edition releases alongside standard bullion products. Posts premiums on all products. Free shipping on orders over $199. Maintains a buyback program. Accepts multiple payment methods including cryptocurrency.
Texas-based online precious metals dealer founded in 2017. Operates with a curated product catalog rather than an exhaustive inventory, focused on popular gold and silver bullion coins, bars, and rounds. Free insured shipping on orders over $149. No phone solicitation — email support only.
California-based online precious metals dealer. Offers gold, silver, and platinum bullion products along with PCGS and NGC certified numismatic coins. Free shipping on orders over $199 with no order minimum. No phone solicitation. All shipments are insured and discreetly packaged.
Idaho-based precious metals dealer founded in 2010. Offers a monthly savings plan that allows buyers to accumulate metals in small increments through automatic purchases. Carries gold, silver, platinum, and palladium products. Operates a buyback program.
New York City-based dealer founded in 2012 with both an online store and a retail location in Manhattan’s Diamond District. Offers gold, silver, platinum, palladium, and certified numismatic coins. Operates a rewards program for repeat buyers. In-person transactions available at the NYC storefront.
Dallas-based online precious metals retailer. Offers domestic and international bullion products including coins, bars, and rounds from government and private mints worldwide. Free shipping on orders over $199.
US private mint based in Arizona and Wyoming that designs, manufactures, and sells its own gold and silver bullion products. Known for distinctive stackable bar designs and collector-oriented rounds. Also produces bullion for governments and banks. Free shipping on orders over $199.
Dallas-based online precious metals dealer. Offers gold, silver, platinum, and palladium products. Free insured shipping on orders over $199. Provides live chat, phone, and email customer support.
Austin-based online precious metals dealer founded in 2017. Focuses on building direct relationships with mints and distributors. Offers gold and silver bullion products with posted premiums.
Online precious metals dealer offering gold, silver, platinum, and palladium in coins, bars, and rounds. Features a competitor price comparison tool on the website.
bullion.com →Huntington Beach-based coin dealer established in 1964. Offers both bullion and numismatic products online. Carries gold, silver, platinum, and palladium coins, bars, and rounds alongside collectible and certified coins.